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Aruba, September 20, 2016 - The difference is that encrypted HTTPS is the basic price of security these days.
You may have heard people urging you to switch your website to the HTTPS security encryption. They cite Google’s announcement that HTTPS is a ranking signal and that failure to switch could mean your ranking will take a hit.
And that would mean less traffic and less business.
But, can a product that costs around $100 per year really make that much of a difference? And if so, how straightforward is it to make the switch?
Let’s face it, until recently, HTTPS was really used only by ecommerce sites for their payment pages. Things can get confusing, and the question many business owners face is whether or not the hassle of switching to HTTPS is worth it.
So, let’s look at the arguments for and against. But first of all, what exactly is HTTPS?
What is HTTPS, and why do you need it?
HTTP stands for hypertext transfer protocol. It’s a protocol that allows communication between different systems. Most commonly, it is used for transferring data from a web server to a browser to view web pages.
The problem is that HTTP (note: no "s" on the end) data is not encrypted, and it can be intercepted by third parties to gather data being passed between the two systems.
This can be addressed by using a secure version called HTTPS, where the "S" stands for secure.
This involves the use of an SSL certificate -- "SSL" stands for secure sockets layer -- which creates a secure encrypted connection between the web server and the web browser.
Without HTTPS, any data passed is insecure. This is especially important for sites where sensitive data is passed across the connection, such as ecommerce sites that accept online card payments, or login areas that require users to enter their credentials.