|5 POWERFUL RULES FOR WOMEN ENTREPRENEURS TO LIVE BY|
Aruba, April 8, 2015 - When I became an entrepreneur, I was motivated by one thing: freedom. I wanted the flexibility to follow my dream. Entrepreneurship allowed me to do work that was engaging and empowering. I’m not alone. According to a Cox Business study, 61 percent of women entrepreneurs started a business to be their own boss, and more than 50 percent became entrepreneurs to have greater control over their future.
So, what holds more women back from taking the plunge? Sometimes, a “good enough” life is itself a deterrent. College, the corporate ladder, a family: Often these things feel comfortable.
“I was successful at a job that wasn’t really that difficult,” Linda Shesto, CEO of Pearl Aqua LLC, tells me. “When it was time to step into a new reality and become an entrepreneur, I wanted everything set up perfectly. I wanted the same formula for success."
But there’s no magic formula for entrepreneurial success, of course. Stepping into the unknown is scary -- and many women doubt their abilities, feeling like impostors. “I believe that no matter how thoroughly prepared a woman might be, she will feel unprepared, whereas a man will feel even more prepared than he really is,” Shesto says. Unfortunately, research supports this notion.
Read more/ Source: http://www.entrepreneur.com/article/244402