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HOW SOCIAL TECHNOLOGIES ARE EXTENDING THE ORGANIZATION

Aruba, 23 November 2011 - McKinsey Quarterly’s fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance.
Companies are improving their mastery of social technologies; using them to enhance operations and exploit new market opportunities—key findings of our fifth annual survey on these tools and technologies, in which more than 4,200 global executives were asked how organizations deploy them and the benefits they confer. When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results.

But this is a very dynamic environment, where the gains from using social technologies sometimes do not persist, perhaps because it takes so much effort to achieve them at scale. Some companies reaped fewer benefits and thus became less networked, while a smaller percentage learned how to deploy these technologies to become even more networked. Executives say that their companies are using them to increase their agility and to manage organizational complexity. Many believe that if organizational barriers to the use of social technologies diminish, they could form the core of entirely new business processes that may radically improve performance.

The Survey was published by McKinsey Global Institute earlier this week, click here to read the entire survey.

 

By orbitalnets.com