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WORLD TOURISM DAY TO FOCUS ON INNOVATION AND DIGITAL TRANSFORMATION

Aruba, July 20, 2018 - Digital technology and the important role it plays in creating an opportunity for innovation in the tourism industry is to be the focus of World Tourism Day 2018.

The event, which will be celebrated on September 27 in Budapest, (as well as around the world), is designed to raise awareness regarding tourism’s actual and potential contributions to sustainable development.
 
In particular, this year’s World Tourism (WTD) day will shed light on how technological advances including big data, artificial intelligence and digital platforms, can be used to benefit sustainable development, the World Tourism Organization (UNWTO) said in a statement.
 
UNWTO said it “sees digital advances and innovation as part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector.”
 
“Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda,” UNWTO Secretary-General Zurab Pololikashvili said in a statement.
 
Read more here.
 

By orbitalnets.com